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Take Advantage of Precision Agriculture Methods and Big Data Insights with New Cotton Webinar

May 10th, 2016

Memphis, TN - Field observations and data have always been a critical part of agriculture. However, the widespread adoption of data collection--and real-time analytics by industry leaders and local growers alike--illustrates the maturation of big data in agriculture and its increasing importance for local and regional decision making. 

A new Focus on Cotton webcast titled “Capturing Value From Precision Agriculture Data: Big Data in Ag” helps cotton consultants, growers, and other practitioners understand how consolidated farm-level data will be increasingly used to identify trends, drive pricing structures, and help growers set best practices. 

This 32-minute talk by Terry Griffin, Cropping Systems Economist at Kansas State University, provides insights into how the widespread adoption and utilization of big data in agriculture will: 

  • Increase the importance of broadband access
  • Impact farmland productivity and long-term value
  • Revolutionize cotton growers’ pre-planting decision making
  • Increase the need for inter-industry cooperation
  • Shift power to data storage providers

This presentation is available at no charge, courtesy of Cotton Incorporated, through the ‘Focus on Cotton’ webcast resource located at the Plant Management Network,  ‘Focus on Cotton’ contains over 35 webcasts on various aspects of cotton crop management. These talks--freely accessible 24 hours a day, 7 days a week--cover agronomic practices, crop protection, and ag engineering.  This resource also features a new and improved Cotton Extension Search tool, where users can conveniently search for extension resources across all U.S. land-grant universities serving cotton producers. 



Phil Bogdan, Plant Management Network, 651-994-3859, pbogdan [at] scisoc [dot] org

Stacey Gorman, The Cotton Board, 870-226-1445, sgorman [at] cottonboard [dot] org

About Plant Management Network:  All subscription-based information on the Plant Management Network website can be accessed for one low $40 annual subscription fee. Plant Management Network,, is a cooperative not-for-profit resource for the applied agricultural and horticultural sciences. Together with more than 80 partners, which include land-grant universities, scientific societies, and agribusiness, PMN publishes quality, applied, and science-based information for the practitioner. 

About the Cotton Board: The Cotton Research & Promotion Act established the Cotton Board as a quasi-governmental, non-profit entity to serve as the administrator of the Cotton Research & Promotion Program. Funded by America’s cotton producers and importers through the cotton check-off, the Program’s research

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