New ‘Focus on Cotton’ Webcast Illustrates the Importance and Economic Value of Cotton Variety Selections

Memphis, TN --- Variety selection is one of the most important factors impacting the overall growing potential of a cotton production system, with incorrect or uninformed decisions often proving very costly.

A new Focus on Cotton webcast titled “What Does it Cost to Choose the Wrong Cotton Variety?” helps cotton growers, consultants, and other industry experts understand how often and to what severity selecting the wrong variety can impact overall yield, fiber quality, and profits.   

This 25-minute talk by Guy D. Collins, Associate Professor and Extension Cotton Specialist at North Carolina State University, provides information that helps users: 

  • Identify yield limiting factors critical for variety selection
  • Properly assess variety comparison data and field observations
  • Quantify, in economic terms, the importance of variety decisions
  •  This presentation is available at no charge, courtesy of Cotton Incorporated, through the ‘Focus on Cotton’ webcast resource located at the Plant Management Network,  ‘Focus on Cotton’ contains over 35 webcasts on various aspects of cotton crop management. These talks--freely accessible 24 hours a day, 7 days a week--cover agronomic practices, crop protection, and ag engineering.  This resource also features a new and improved Cotton Extension Search tool, where users can conveniently search for extension resources across all U.S. land-grant universities serving cotton producers.  



    Phil Bogdan, Plant Management Network, 651-994-3859, pbogdan [at] scisoc [dot] org

    Stacey Gorman, The Cotton Board, 870-226-1445, sgorman [at] cottonboard [dot] org


    About Plant Management Network:  All subscription-based information on the Plant Management Network website can be accessed for one low $40 annual subscription fee. Plant Management Network,, is a cooperative not-for-profit resource for the applied agricultural and horticultural sciences. Together with more than 80 partners, which include land-grant universities, scientific societies, and agribusiness, PMN publishes quality, applied, and science-based information for the practitioner. 

    About the Cotton Board: The Cotton Research & Promotion Act established the Cotton Board as a quasi-governmental, non-profit entity to serve as the administrator of the Cotton Research & Promotion Program. Funded by America’s cotton producers and importers through the cotton check-off, the Program’s research and promotion activities are conducted