New Cotton Incorporated Technology Adoptions at Retail

Walmart, JCPenney, Pampers among Brands and Retailers Offering New Cotton Product Lines

(Memphis, TN) – Cotton’s natural properties can be enhanced through the application of technology innovations that allow cotton to perform in new ways. Several well-known companies have recently announced new product lines featuring Cotton Incorporated technologies.

Using Cotton Incorporated’s TOUGH COTTON™ branded technology solution, cotton can be engineered for enhanced durability over the life of the garment. TOUGH COTTON™ girl’s leggings are now available under Walmart’s Wonder Nation label. Target’s childrenswear line, Cat & Jack™, has adopted TOUGH COTTON™ technology for boy’s school uniform pants, girl’s leggings and girl’s fashion pants. JCPenney brands Arizona and Okie Dokie are featuring TOUGH COTTON™ technology in over 6 million pairs of girl’s leggings. JCPenney boasts the TOUGH COTTON™ trademark with a sticker on the product at retail to ensure shoppers are aware of this play-tested technology. TOUGH COTTON™ technology makes these items stronger and last longer for whatever kids put them through. 

This week, Pampers announced a new line of diapers and wipes featuring cotton. According to its Web site, “Pampers Pure Protection Diapers have a Cotton Enhanced™ outer cover, which includes premium cotton, making it both soft and hypoallergenic, and Pampers is using cotton grown right here in the United States. Pampers Pure Protection diapers are also made without chlorine bleaching, fragrance, parabens, or natural rubber latex. Pampers Aqua Pure Wipes are made with carefully-selected ingredients, including 99% pure water and a touch of premium cotton.”

A new hoodie from Vans features STORM COTTON™ technology fusing all-weather function with the Vans classic California style. This water-repellent ­finish allows for the comfort of cotton, but with added protection from moisture. Vans showcases the STORM COTTON™ trademark within their online product text as well as on the garment hangtags at retail.

“Having this many new adoptions of Cotton Incorporated technologies speaks to the current health of the organization and the cotton industry as a whole,” says Cotton Board Chairman and Louisiana cotton grower, George LaCour Jr.

For more information on these products, and to shop these cotton product lines, please visit the “Shop Cotton” section of


Contact: Stacey Gorman, Director of Communications (870) 226-1445 / About The Cotton Board: The Cotton Research & Promotion Act established the Cotton Board as a quasi-governmental, non-profit entity to serve as the administrator of the Cotton Research & Promotion Program. Funded by America’s cotton producers and importers through the cotton check-off, the Program’s research and promotion activities are conducted worldwide by Cotton Incorporated, the Cotton Board’s sole-source contracting organization, to increase the demand for and improve the market position of cotton. The Cotton Research & Promotion Program continues to work in all areas of cotton’s pipeline – from the field to the consumer – to keep cotton the number one fiber choice in the U.S. For more information about the Cotton Board and the innovative activities stemming from the Program, visit