Mississippi Women's Group Coordinates Large Denim Donation

The Mississippi Farm Bureau® Federation Women’s Leadership Committee recently collected over 2,000 pairs of blue jeans for the Blue Jeans Go Green™ denim recycling program and donated them at The Cotton Board's Mid-South Farm and Gin Show booth. The Cotton Board held the denim drive to raise awareness about the Blue Jeans Go Green™ denim recycling program which aims to keep old denim out of landfills and give it new life by converting it into denim housing insulation for communities in need. 

“We are tremendously proud to be associated with such a great organization and thrilled about this great response,” said Stacey Gorman, Director of Communications for The Cotton Board.  "It takes roughly 500 to 1,000 pairs of jeans to create enough insulation (approximately 2,300 square feet) for one average-sized home in the US. So this group has provided enough denim to generate insulation for multiple homes," she said. 

"It was amazing how our Mississippi counties responded.  Jeans were collected by county Farm Bureau volunteer leaders from across the state and were brought to our annual state Farm Bureau convention in December" said Betty Mills, Mississippi Farm Bureau® Federation Women’s Leadership Committee Chairman. 

Since Cotton Incorporated started the Blue Jeans Go Green™ program in 2006, over one million pieces of denim have been diverted from landfills and over two million square feet of UltraTouchTM Denim Insulation has been generated.

Pictured, from left, are Deniese Swindoll, DeSoto County; Kay Perkins, Tishomingo County; Betty Mills, Montgomery County; Shelby Williams, Covington County; Elsie McCollough, Wayne County; Jody Bailey, Yalobusha County; Pam Jones, Hinds County;  second row: Betty Edwards, Amite County; Clara Bilbo, Madison County; Wanda Hill, Humphreys County; Carolyn Turner, Jones County; Peggy McKey, Hinds County. Not pictured - Joan Thompson, Neshoba County.

Bluejeansgogreen MSFBWomensGroup


Contact: Stacey Gorman, Director of Communications, 901-233-9356, sgorman [at] cottonboard [dot] org

About the Cotton Board: The Cotton Research & Promotion Act established the Cotton Board as a quasi-governmental, non-profit entity to serve as the administrator of the Cotton Research & Promotion Program. Funded by America’s cotton producers and importers through the cotton check-off, the Program’s research and promotion activities are conducted worldwide by Cotton Incorporated, the Cotton Board’s sole-source contracting organization, to increase the demand for and improve the market position of cotton. The Cotton Research & Promotion Program continues to work in all areas of cotton’s pipeline – from the field to the consumer – to keep cotton the number one fiber choice in the U.S. For more information about the Cotton Board and the innovative activities stemming from the Program, visit www.cottonboard.org.