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July 2017 Cotton Leader

July 31st, 2017

Mississippi cotton producer Patrick Johnson talks about his faith in cotton in this video captured during planting season.

Iconic Blanket Reminds Americans that Cotton Connects Us All 

Americans are different in so many ways, but we’re all born the same: comforted by a simple cotton blanket. This blanket serves as a reminder that we’re more alike than we are different. Cotton Incorporated launched this video as part of a six-week social media campaign on the Fourth of July.

Stoneville Ginners School Recordings Now Available 

Cotton ginners and producers recently gathered in Stoneville, Mississippi for an annual Ginners School conference to learn and discuss how to use radio frequency identification (RFID) tags for module tracking and data management, reducing contamination in cotton bales, and other important topics.

The event’s educational presentations on RFID technology and contamination have been recorded and made freely available through the Plant Management Network’s ‘Focus on Cotton’ webcast resource thanks to the support of Cotton Incorporated. 

Presentation topics and speakers include:  

  • 2017 Cotton Harvester Updates (21 minutes) -- Provides step-by-step instructions on how to electronically track modules from field to gin yard using the latest RFID technology. Speaker: Christopher Murray, John Deere Des Moines Works.
  • New Technologies for Managing Cotton Modules (15 minutes) -- Discusses potential ways that emerging RFID-based technologies can be used to improve module management. Speaker: John D. Wanjura, USDA-ARS. 
  • Basic Data Flow and Requirements for RFID Data Between John Deere and eCotton Gin (5 minutes) -- Briefly describes how to retrieve data gathered by producers and the potential future applications of the technology.  Speaker: Scott Pinto, EWR, Inc. 
  • Automated HID File Download Tool (14 minutes) -- Describes how to automate the retrieval of harvest identification (HID) files from producers. Speaker: Edward (Ed) M. Barnes, Cotton Incorporated. 
  • RFID Utilization at Silver Creek Gin (20 minutes) -- Offers a real-world case study of producers and ginners utilizing RFID technology and associated data sets to improve module management. Speaker: Jonathan McBride, Silver Creek Gin. 
  • Potential Impact of Contamination (16 minutes) -- Discusses research that examined the potential impact plastic contamination in a lint bale can have on the final product. Speaker: Greg Holt, USDA-ARS. 

The Ginners School is organized annually by USDA-ARS, National Cotton Ginners' Association and its member associations such as National Cotton Council, Cotton Incorporated, gin equipment manufacturers and suppliers, and select land grant universities. This year’s conferences were held in Lubbock, Texas on April 3-5; Mesilla Park, New Mexico on May 2-4; and Stoneville, Mississippi on June 6-8. 

The 'Focus on Cotton' resource contains over 50 webcast on various aspects of cotton crop management. These talks--accessible 24 hours a day, 7 days a week--cover agronomic practices, crop protection, and ag engineering. 

The site also features Cotton Cultivated, a new resource from Cotton Incorporated that helps users quickly find the most current cotton production information available. 

These and other resources are freely available courtesy of Cotton Incorporated at

Renew Your Faith in Cotton Campaign Wins Big at NAMA Awards

The Cotton Board was recently recognized by the National Agri-Marketing Association (NAMA) at its annual “Best of NAMA” national awards ceremony, winning the Grand Champion title for its Renew Your Faith in Cotton campaign. Grand Champion is the highest honor given by NAMA.  

The Best of NAMA awards program honors the best work in agricultural communications. The Cotton Board’s five NAMA awards included:

  • Grand Champion: “Renew Your Faith in Cotton” multimedia campaign  
  • Best of Show– Advertising: “Renew Your Faith in Cotton” multimedia campaign 
  • First place, Multimedia campaigns: “Renew Your Faith in Cotton” 
  • First place, Single page advertising: “Renew Your Faith in Cotton”
  • Merit award, less than a page ad: “Renew Your Faith in Cotton”

The Cotton Board created the campaign with their agency partner, Archer Malmo. 

"This is very exciting for all of us at The Cotton Board. Our now award-winning 'Renew your faith in cotton' campaign speaks to the enduring and renewable nature of cotton, and how it is truly the fiber and food of the future,” said Stacey Gorman, director of communications for The Cotton Board. “We thank our Memphis-based partner Archer Malmo for leveraging the unique culture of our crop and generating so much pride for our organization and our growers."

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