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Denim Recycling During Race Weekend

January 23rd, 2014

(Memphis, TN) - Today, Cotton Incorporated and Phoenix International Raceway announced a partnership for the Blue Jeans Go Green™ 200 presented by Cotton, the Fabric of Our Lives® NASCAR Nationwide Series race and an at-the-track denim recycling initiative on Saturday, March 1.

The Blue Jeans Go Green™ denim recycling program aims to keep old denim out of landfills and give it new life by converting it into denim housing insulation for communities in need. “The partnership with Phoenix International Raceway places the Blue Jeans Go Green™ denim recycling program in the unique position of being both in the national and regional spotlight,” said Mesa, Arizona Cotton Producer and Cotton Board Member Kevin Rogers. “I am very excited Cotton Incorporated is promoting this environmentally-responsible program to NASCAR's large and diverse audience."

The Blue Jeans Go Green™ 200 will be supported by an at-track recycling program in which race weekend attendees will be able to drop off any type of denim at one of four recycling collection bin locations that will be set up around the track. Phoenix International Raceway is proud to provide a 20 percent discount on tickets to the November 2014 PIR NASCAR Nationwide Series race to fans who recycle denim with Blue Jeans Go Green™ during the Spring race weekend.  The denim will then be converted into UltraTouch™ Denim Insulation by Bonded Logic, located in Chandler, Ariz.

“We are thrilled to welcome Cotton Incorporated and the Blue Jeans Go Green™ program to Phoenix International Raceway as the title sponsor of our Nationwide event,” said Bryan Sperber, president of Phoenix International Raceway. “We are tremendously proud to be associated with such a great organization and I encourage our fans to recycle their jeans and denim to this great cause.”

To date, Blue Jeans Go Green™ has diverted more than 600 tons of waste out of landfills and generated approximately 2 million square feet of UltraTouch™ Denim Insulation to assist with building efforts in communities in need. Habitat for Humanity Central Arizona will be one of the primary beneficiaries of denim collected during the Blue Jeans Go Green™ 200 race weekend.

“We are new to NASCAR but have learned quickly that the sport’s fans are incredibly brand loyal,” says Andrea Samber, Director, Consumer Marketing-Strategic Alliances, Cotton Incorporated. “If that support translates into participation in this cause marketing program then the Blue Jeans Go Green™ 200 event has the potential to be the largest weekend collection since we introduced the denim recycling program in 2006.”

For more information about the program, please visit www.BlueJeansGoGreen.org.

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Contact: Brad Robb, VP of Communications  or Stacey Gorman, Communications Manager (901) 683-2500

About The Cotton Board: The Cotton Research & Promotion Act established the Cotton Board as a quasi-governmental, non-profit entity to serve as the administrator of the Cotton Research & Promotion Program. Funded by America’s cotton producers and importers through the cotton check-off, the Program’s research and promotion activities are conducted worldwide by Cotton Incorporated, the Cotton Board’s sole-source contracting organization, to increase the demand for and improve the market position of cotton. The Cotton Research & Promotion Program continues to work in all areas of cotton’s pipeline – from the field to the consumer – to keep cotton the number one fiber choice in the U.S. For more information about the Cotton Board and the innovative activities stemming from the Program, visit www.cottonboard.org

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