Cotton Incorporated Innovates Cotton Shopping Experience
Cotton Incorporated and Bloomingdale’s launch first 60-second, shoppable fashion show
(MEMPHIS, Tenn.) – Cotton Incorporated is innovating the consumer shopping experience and driving cotton demand by making it easier than ever to shop cotton looks right off the runway. Cotton Incorporated and Bloomingdales have teamed up to launch the first ever 60-second, shoppable digital fashion show (https://thefabricofourlives.com/our-programs/cottons-60-second-fashion-show). On September 7th, consumers can watch the interactive fashion show video, select outfits, and purchase the cotton clothing featured with just a few clicks.
“Consumers today are seeking style and comfort in their clothing and convenience in their shopping experience – a combination that’s not always easy to find,” said Kim Kitchings, senior vice president of consumer marketing at Cotton Incorporated. “In collaboration with iconic retailer, Bloomingdale’s, we’re making quality fabric and fashion accessible in seconds.”
Cotton Board Chairman and Louisiana cotton producer, George LaCour Jr., said “A core function of Cotton Incorporated is to create consumer demand for the cotton we grow. I am encouraged to see Cotton Incorporated leading the industry in innovating how consumers find and shop for cotton.”
Shoppers can select from more than 80 cotton pieces for both men and women, including items from contemporary brands, such as J. Brand, Adidas, Rag & Bone, Theory, Michael Kors, Burberry, Paige and more. Items are available online and at participating Bloomingdale’s department stores across the country.
Contact: Stacey Gorman, Director of Communications (870) 226-1445
About The Cotton Board: The Cotton Research & Promotion Act established the Cotton Board as a quasi-governmental, non-profit entity to serve as the administrator of the Cotton Research & Promotion Program. Funded by America’s cotton producers and importers through the cotton check-off, the Program’s research and promotion activities are conducted worldwide by Cotton Incorporated, the Cotton Board’s sole-source contracting organization, to increase the demand for and improve the market position of cotton. The Cotton Research & Promotion Program continues to work in all areas of cotton’s pipeline – from the field to the consumer – to keep cotton the number one fiber choice in the U.S. For more information about the Cotton Board and the innovative activities stemming from the Program, visit www.cottonboard.org.