Cotton Incorporated Allocates Additional Funds for Cottonseed Marketing Campaign
An Additional $100,000 Devoted to Increasing Demand for Cottonseed in the Dairy Feeding Industry
(MEMPHIS, Tenn.) – During its Annual Meeting in Durham, North Carolina, The Cotton Board reviewed and voted to approve a $100,000 increase to Cotton Incorporated’s 2017 Cottonseed Marketing budget line. The original cottonseed research and marketing budget of $600,000 is increased to $700,000 to fund additional cottonseed marketing efforts intended to help offset decreased prices for cottonseed.
“With the large crop this year and the closing of a couple of oil mills, there is a dire need to create demand for cottonseed in the dairy feed industry. The goal is to stimulate increased demand to help stabilize the price and prevent any further decline,” said Tom Wedegaertner, Director of Cottonseed Research & Marketing for Cotton Incorporated.
The additional cottonseed marketing funds for 2017 will primarily be used to advertise the benefits of nutrient-rich, whole cottonseed as a feedstuff for dairy cattle. The marketing campaign will run this fall. About 2/3 of the supplemental funds will be used to place print ads and the remaining funds will be used for radio advertising and public relations.
“I am very proud of Cotton Incorporated’s adaptability with their budget and their foresight on this cottonseed issue. This additional marketing effort comes at a critical time in the 2017 marketing year. Cotton Incorporated is committed to finding ways to increase cotton producers’ profitability,” said George LaCour Jr., Louisiana cotton producer and Chairman of The Cotton Board.
Contact: Stacey Gorman, Director of Communications (870) 226-1445
About The Cotton Board: The Cotton Research & Promotion Act established the Cotton Board as a quasi-governmental, non-profit entity to serve as the administrator of the Cotton Research & Promotion Program. Funded by America’s cotton producers and importers through the cotton check-off, the Program’s research and promotion activities are conducted worldwide by Cotton Incorporated, the Cotton Board’s sole-source contracting organization, to increase the demand for and improve the market position of cotton. The Cotton Research & Promotion Program continues to work in all areas of cotton’s pipeline – from the field to the consumer – to keep cotton the number one fiber choice in the U.S. For more information about the Cotton Board and the innovative activities stemming from the Program, visit www.cottonboard.org.