Cotton Board Develops Strategic Priorities at March Meeting to Guide Cotton Incorporated
The Cotton Board recently held its March Board Meeting in Santa Fe, New Mexico where board members, in their respective committees, reviewed Cotton Incorporated’s proposed plans for 2015 and developed strategic recommendations. The meeting was well attended by both producer and importer board members who serve the Cotton Research & Promotion Program.
Cotton Board Chairman and Importer member Gary Ross said this of the meeting, "One of the biggest responsibilities of The Cotton Board is to guide the direction of the Cotton Research and Promotion Program by providing strategic recommendations to Cotton Incorporated and setting their budget for the coming year. I look forward to the high-level of strategic recommendations coming out of the committee sessions and to the work this Board will do to ensure good stewardship of the Cotton Research and Promotion Program." The recommendations drafted by The Cotton Board will soon be forwarded to Cotton Incorporated.
During the meeting’s general session, The Cotton Board heard presentations from key note speakers who could provide the Board with industry insight pertinent to developing strategic recommendations for the Program. The first speaker was Cotton Incorporated's President and CEO, J. Berrye Worsham, who gave an overview of Cotton Incorporated's strategic outlook for 2015. Next, Staplcotn President & CEO Meredith Allen spoke about the current cotton market, offered insight into how the market would potentially react to ending stocks of 96 million bales and what it would take for cotton to recapture spindle positions lost to that $2 cotton run up in 2011. The final speaker, Robin Lewis, host of the award-winning show “The Lewis Report," presented his view on the effect of the ever-evolving technologies being used by consumers. He said, "The numbers of cell phones and electronic tablet devices are escalating world-wide at a rapid pace and retailers are going to have to meet those consumers with product marketing that delivers to those devices. Knowing where and how to reach today's consumer presents a tremendous opportunity for retailers."
The next full Board meeting for the Cotton Board will take place in August 2014. During the August meeting the Cotton Board will review and decide whether or not to recommend approval of Cotton Incorporated’s proposed 2015 plan and budget.
Brad Robb, Vice President of Communications
Stacey Gorman, Communications Manager
About the Cotton Board: The Cotton Research & Promotion Act established the Cotton Board as a quasi-governmental, non-profit entity to serve as the administrator of the Cotton Research & Promotion Program. Funded by America’s cotton producers and importers through the cotton check-off, the Program’s research and promotion activities are conducted worldwide by Cotton Incorporated, the Cotton Board’s sole-source contracting organization, to increase the demand for and improve the market position of cotton.
The Cotton Research & Promotion Program continues to work in all areas of cotton’s pipeline – from the field to the consumer – to keep cotton the number one fiber choice in the U.S. For more information about the Cotton Board and the innovative activities stemming from the Program, visit www.cottonboard.org.