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Blue Jeans Go Green To Be Highlighted on the Big Screen

April 16th, 2014

(Memphis, TN) - Cotton Incorporated partnered with Phoenix International Raceway for an at-track denim recycling initiative and entitlement of the NASCAR Nationwide Series race on Saturday, March 1: The Blue Jeans Go Green™ 200 presented by Cotton, The Fabric of Our Lives®. Now, that exciting program will be featured on big screens across the U.S. 

Screenvision, a national leader in cinema advertising, partnered with Cotton Incorporated to exhibit the Phoenix International Raceway NASCAR denim recycling program in theaters prior to movies starting within their Front & Center preshow. Andrea Samber, Co-Director of Strategic Alliances at Cotton Incorporated, said "Screenvision’s Front & Center piece featuring the Blue Jeans Go Green™ program is a great opportunity to showcase Cotton Incorporated's sustainability efforts and we’re thrilled Screenvision so strongly believes in the program."

Today through May 8, within Screenvision’s 14,200 screens, inclusive of nearly 400 universities across all 50 states will be showing a 90 second content piece about the Blue Jeans Go Green™ NASCAR program at Phoenix International Raceway. 

 View the piece here: https://www.dropbox.com/s/4f0ezir1xoh9arw/cotton.mov  

To see a listing of theatres visit http://theaters.screenvision.com/screenvision/theaters/.

 oOo 

Contact: Brad Robb, VP of Communications  or Stacey Gorman, Communications Manager (901) 683-2500

About The Cotton Board: The Cotton Research & Promotion Act established the Cotton Board as a quasi-governmental, non-profit entity to serve as the administrator of the Cotton Research & Promotion Program. Funded by America’s cotton producers and importers through the cotton check-off, the Program’s research and promotion activities are conducted worldwide by Cotton Incorporated, the Cotton Board’s sole-source contracting organization, to increase the demand for and improve the market position of cotton. The Cotton Research & Promotion Program continues to work in all areas of cotton’s pipeline – from the field to the consumer – to keep cotton the number one fiber choice in the U.S. For more information about the Cotton Board and the innovative activities stemming from the Program, visit www.cottonboard.org.

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