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Blue Jeans Go Green™ Supports New Orleans Habitat for Humanity Build-A-Thon

May 28th, 2015

Pop Singer Sheryl Crow and Members of The Cotton Board Staff Join the Building Effort 

Memphis, TN - Cotton Incorporated's Blue Jeans Go Green™ denim recycling program is currently participating in a New Orleans Area Habitat for Humanity Build-A-Thon event which started on May 20th and will end on May 30th. The goal of the Build-A-Thon is to build 10 houses in 10 days to commemorate 10 years since Hurricanes Katrina and Rita imposed devastation on the region. The Blue Jeans Go Green™ program has collected 10,000 pairs of blue jeans for this initiative and provided UltraTouch™ Denim Insulation for all 10 homes being built. 

Pop Singer, Sheryl Crow, who was born and raised in the Cotton Belt state of Missouri, has been supporting the Blue Jeans Go Green™ initiative in New Orleans and led the charge asking consumers to donate their denim to the program. On May 21st, Sheryl Crow was on location at 4292 America Street in New Orleans to help install the recycled denim insulation.

"The Blue Jeans Go Green™ program is a really simple way to help the environment, help communities in need and complete an environmental cycle that begins on the farm and ends with us. To think that my old jeans could help insulate a house is just an incredible idea, I'm excited to work with Cotton Incorporated on this initiative," said Crow.

Nine members of The Cotton Board's staff traveled from Tennessee, Arkansas, Texas and Northern Louisiana to help build the Blue Jeans Go Green house. The volunteers from The Cotton Board spent the day working alongside AmeriCorps and Habitat for Humanity volunteers installing insulation, framing and roofing the home. Lisa Droke, Senior Vice President  and CFO for The Cotton Board, was among the volunteers.  "The Cotton Board staff was honored to be part of this effort.  Helping build a home for a person that has worked hard to rebuild their life after losing so much in the hurricane was a moving and rewarding experience. We are so proud of the contribution cotton makes to Habitat For Humanity through the Blue Jeans Go Green™ program," said Droke. More than 600 volunteers will come together in New Orleans over the span of the ten-day Build-A-Thon to ensure that the homes are completed.

Andrea Samber, co-director of Strategic Alliances for Cotton Incorporated explains that the program has a long history in the New Orleans area. “Participating in a Habitat for Humanity build there in 2007 was one of the first activities of Blue Jeans Go Green™. Since then we have given just over half a million square feet of insulation to the Gulf South, alone. We’re happy to still be involved, and to be collaborating with New Orleans Area Habitat for Humanity on this ambitious ten-home, ten-day Build-A-Thon.”

Jim Pate, Executive Director of New Orleans Area Habitat for Humanity said, "By providing insulation for our build, Cotton's Blue Jeans Go Green™ Program is making a significant contribution to affordable housing and sustainable living that will positively affect families in New Orleans for generations to come. We are also very grateful to Sheryl Crow for her leadership and participation," he said.

The homes will be completed and dedicated to the deserving recipients this Saturday, May 30th.  For more information on Blue Jeans Go Green™ please visit:


Contact: Stacey Gorman, The Cotton Board, 870-226-1445, sgorman [at] cottonboard [dot] org

About the Cotton Board: The Cotton Research & Promotion Act established the Cotton Board as a quasi-governmental, non-profit entity to serve as the administrator of the Cotton Research & Promotion Program. Funded by America’s cotton producers and importers through the cotton check-off, the Program’s research and promotion activities are conducted worldwide by Cotton Incorporated, the Cotton Board’s sole-source contracting organization, to increase the demand for and improve the market position of cotton.

The Cotton Research & Promotion Program continues to work in all areas of cotton’s pipeline – from the field to the consumer – to keep cotton the number one fiber choice in the U.S. For more information about the Cotton Board and the innovative activities stemming from the Program, visit


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