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AT&T Cotton Bowl classic scores The Touch, The Feel of Victory Revision to Cotton Tagline A Natural for Event Merchandise

January 4th, 2013

Memphis, TN --- Championship apparel commemorating the 2013 AT&T Cotton Bowl Classic bears a variation on the well-known cotton tagline, The touch, the feel of cotton, the fabric of our lives. Reinvented as "The touch, the feel of victory," the phrase is fitting for the Cotton Bowl Classic, which since 1937 has pitted two cotton country college teams in gridiron battle. Texas A&M ... read more »